Jeff Rock serves as the Director of Advancement responsible for building key community relationships and developing and implementing a strategic funding program for the organization. Prior to joining REACHUP Inc., he served as the Chief Operating Officer for the Greater Tampa Bay Area Council, Boy Scouts of America responsible for fundraising, membership growth and day to day operations of the council. Mr. Rock also served as the Chief Executive Officer of the Shawnee Trails Council, BSA for seven years in Western Kentucky and as Chief Operating Officer of the Occoneechee Council, BSA in Raleigh, NC. He has 30 years of experience in non-profit fundraising and strategic planning. Mr. Rock graduated from James Madison University where he earned a Bachelors Degree in Sociology and Business Administration.