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Board of Directors

Estrellita “Lo” Berry, Ma

Estrellita “Lo” Berry, MA, serves as President and CEO of REACHUP, Inc. Lo is an Affiliate Faculty, University of South Florida, College of Public Health, Department of Community and Family Health and the Immediate Past President of the National Healthy Start Association Board of Directors. She is Project Director and Principal Investigator for Central Hillsborough (Federal) Healthy Start and Co-Investigator of the National Institute on Minority Health and Health Disparities (NIMHD) of the National Institutes of Health grant program, Toward Eliminating Disparities in Maternal and Child Health Population. Lo received her undergraduate degree in Clinical Psychology and Masters in Education and Community Counseling at the University of Evansville, Evansville, Indiana. She is a wife, mother and proud grandmother.

James N. Wilkerson Jr.
Board Chair

James N. Wilkerson, Jr. is an Investment Advisor Representative with Transamerica Financial Advisors, Inc., as a CERTIFIED FINANCIAL PLANNER. His area of expertise is tax-free retirement strategies, and he provides complimentary services in the form of one on one meetings, seminars and forums. A retired Navy Lieutenant Commander and licensed minister of the Gospel of Jesus Christ he resides in Brandon with his wife Valerie where he has operated his own business in financial services since retiring from active military service.

Lisa Freedman Woodward, MPH
Vice Chair

Lisa Freedman Woodward owns Two Swings Studio Inc., where she hand-paints unique décor for the home, including door signs and custom children’s art and furniture. She earned her Bachelor’s degree at Emory University and Master’s degree in Public Health with a concentration in Maternal and Child Health at the University of South Florida. Following graduation, she worked at the Lawton and Rhea Chiles Center for Healthy Mothers and Babies at the College of Public Health at the University of South Florida. Mrs. Woodward’s experience included various program implementation and planning responsibilities including serving as the original Project Manager for Closing the Gap Project and Program Manager for Health Education and Training. She is a Tampa native and married with two children.

Jeff Goolsby, CPA, MSA

Jeff Goolsby is a Shareholder of Moore Stephens Lovelace, PA, Certified Public Accountants. He has over 15 years of public and private industry auditing and accounting experience, focused on healthcare, senior housing, real estate, employee benefit plans, and not-for-profit organizations. He received his B.S. (summa cum laude) and M.S. Degrees in Accounting from Florida State University and is a C.P.A., Certified Public Accountant, licensed in Florida. He is published in Florida CPA Today and is a frequent presenter on issues impacting not-for-profit organizations. Jeff lives in South Tampa with his wife Crystal, and daughter, Bailey.

Gloria Walters, PA

Gloria Walters real estate career started in 2006, she worked at an investment company that rehabbed blighted homes across Tampa Bay. These projects ranged from complete rehabs to cash flow rentals. Gloria expanded her services to provide Buyer and Seller representation for any real estate project ranging from an investment or second home purchase, or home sale. As a Realtor, Gloria takes pride in helping families and businesses meet their real estate goals and loves every aspect of the real estate arena.

Patrick Cannon, PhD
Immediate Past Chair

Patrick Cannon provides strategic communications planning for nonprofits, foundations, and socially responsible businesses. Dr. Cannon has over a decade of experience in health care advocacy and research and over fifteen years of professional communication experience. He earned his doctorate in Communication at the University of South Florida, his Master’s at the University of Arkansas, and Bachelor’s at the University of Chicago.

Pauline McNeil Rivers, PhD
Board Member

Pauline McNeil Rivers, PhD, is an organization development and learning consultant and workforce development coach with over 25 years of experience in consulting, training, and instructional design and development. In addition to serving as administrative pastor of Plant City Christian Center, Dr. Rivers is the president of the Board of Directors for Building Strong Families, Inc., a community-supported nonprofit 501c(3) organization. Dr. Rivers is a Green-Belt certified in Six Sigma, holds a Bachelor of Arts with Honors from the University of North Carolina at Chapel Hill and a PhD in Psychology from the University of Florida.

Sophia Hector, Mph, CPH
Board Member

Sophia Hector, MPH, CPH attended the University of South Florida where she received her Bachelor’s Degree in Chemistry and her Master’s Degree in Public Health. Sophia Hector is currently the STD Program Manager for the Florida Department of Health-Hillsborough County (FDOH-HC). Sophia previously supervised the Family Planning Title X Program, Community Dental Program and School Based Dental Sealant Program. Before that, Sophia was the evaluator for the CDC’S Strategic Alliance for Health Collaborative in FDOH-HC. During this initiative, Sophia helped develop the Anytime, Anywhere breastfeeding campaign, tobacco free policies for public housing and mentored communities on CDC’S CHANGE tool. Prior to working in Hillsborough, Sophia was the Director for the Office of Healthy Lifestyles in Florida Department of Health-Charlotte County.

Taisha J. Ortiz
Board Member

Taisha J. Ortiz is a former Central Hillsborough Healthy Start (CHHS) consumer who became part of the Program with her first pregnancy in 2014. She served as a Community Consortium/Peer Support Group translator, breastfeeding support leader, and Community Consortium Co-Chair and alternate co-chair. In 2018, as co-chair of CHHS, Taisha traveled to Washington DC to speak to legislators to request continued funding of REACHUP, Inc./CHHS. She is currently the voice behind Todo Mujer, a podcast that informs and empowers women in their motherhood journey. The podcast also provides tools and support to help women achieve their goals as entrepreneurs, mothers, and wives as well as promoting their spiritual growth. Taisha is an active leader at her church, CCI Tampa, and is a wife and mother of 2.

Elana Greenway Faniel
Board Member

Elana is a Tampa native and the owner of Greenway Law Firm, P.A., a business, intellectual property, and personal injury law firm located in the Tampa Bay Area. She is a graduate of Florida State University, and Howard University School of Law. Elana routinely assists creatives and companies in various transactions, and helps clients protect, manage, and enforce their intellectual property. She also has litigated personal injury and trademark disputes in state and federal courts. Outside of work, Elana enjoys spending time with her husband, daughter, and extended family.

Adam Vreeland, MBA
Board Member

Adam Vreeland is a strategic benefits consultant with a unique management background in human resources and accounting; he specializes in providing small and large companies with creative solutions to lower employer costs while maintaining competitive employee benefits. Previously the Chief Financial Officer at AJT Management Services as well as the Executive Director of HR at Medpace, Inc., Adam prides himself on having a firm understanding of the day-to-day business challenges from both a financial and an employee relations perspective. He was appointed to the REACHUP Board of Directors in July 2022.

Marcia McKingley-Lewis
Board Member

Marcia McKingley-Lewis is a Healthcare Consultant and Executive & Business Coach as well as the principal owner of Kingdom Creative Solutions Inc. A certified business coach, she specializes in advising business leaders on everything from strategy and human capital management to leadership transformation, coaching, career transitions and team performance.

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