Estrellita “Lo” Berry, M.A, the former President and CEO of REACHUP, Inc., Lo is Affiliate Faculty, University of South Florida, College of Public Health, Department of Community and Family Health and the Immediate Past President of the National Healthy Start Association Board of Directors. She is Project Director and Principal Investigator for Central Hillsborough (Federal) Healthy Start and Co-Investigator of the National Institute on Minority Health and Health Disparities (NIMHD) of the National Institutes of Health grant program, Toward Eliminating Disparities in Maternal and Child Health Population.